New Media Mavens Blog

Getting the Right Mindset for Business

As we all turn toward implementing big plans for our businesses in the new year, one thing we must be mindful of is that it's not all about the technology.

Yes, we are irrevocably entrenched in the Information Age so technology is important. But it's also about getting in the right frame of mind so that we can effortlessly manifest our desires

Listen up tomorrow, Friday, January 9th, 10 a.m. Eastern, when Alison interviews a special guest who embodies a spiritual approach to marketing.

But you'll have to call in to find out who!

Call in to our Mavens' First Friday talk show, at 347-838-8567. We'd love to hear from you! Perhaps you'd like to share your thoughts or challenges below in achieving the right mindset for a successful business.

Regards,

Lena Claxton
Chief Marketing Maven
Our technology book "How to Say It: Marketing with New Media" is not all about technology either. Each section features "core essentials" that speaks to the heart of what the technology will do for your business.

Mavens Talk! Radio Show Moves to First Fridays

Hi everyone!

Mavens Talk! The weekly radio show that offers business owners tips, interviews and Q-andA on how to use new media with savvy moves to the first Fridays of the month. So tune in Friday, Jan. 2 at 10 a.m. and join us here for more.

Happy Friday everyone! Go out there and do something FUN this weekend.

How small businesses can use Facebook

Hear how life and executive coach Karen McMillan the Conscious Living Coach,  uses Facebook to authentically shares her brand and expands her business.

Happy Thanksgiving from New Media Mavens

There will not be a radio show on Friday, Nov. 28 due to the holidays.

Happy Thanksgiving everyone!

All the best,
New Media Mavens

What Are People Saying About Your Business Online?

You know the saying, "If a tree falls in the forest, does it matter if no one hears it?"

If someone is saying something derogatory about your business, you may not hear about it immediately but the next time someone searches about your business in a search engine or looks to sites like Yelp for a recommendation, they may use that information to decide if they want to do business with you.

How do you manage your online reputation? Listen to our radio show coming up this Friday morning at 10 a.m. and call in with your questions at (347) 838-8567.

Alison Woo, Chief Media Maven

How to Use E-Mail Marketing to Raise Awareness About Your Company

During our trip to San Francisco this week to talk to business owners at the city's fabulous Chamber of Commerce, we met Sarah Layton Wallace, vice president and principal of Circlepoint -- a strategic communications firm in San Francisco, Oakland and Washington DC. Wallace was an early adopter of e-mail marketing and she shares her secrets to success on our show.

How do you use e-mail marketing to drive your business?

Alison Woo, Chief Media Maven

Seven Scariest Marketing Mistakes to Avoid this Halloween

Happy Halloween everyone! It's a great time to eat some candy, don a costume an eat candied apples. It's also the time to look at the seven scariest mistakes to avoid when marketing your business with new media. Hear our weekly radio show discuss the tips you need to know.

What is your pet peeve in new media?

Alison Woo, Chief Media Maven

Viral Marketing Secrets for Every Business

Learn how to create a solid viral marketing strategy for your business. What kind of viral marketing strategies have been succesful for your business?

Learn How to Use Twitter to Promote Your Business

Want to learn the latest way to promote your business? Learn why business owners are using the microblog Twitter to boost awareness, build brand recognition and tap into a whole new loyal community.

Joining us this Friday, Sept. 12 at 10 AM EST on our radio show  will be Jessica Valenzuela,   entrepreneur and social media enthusiast who launched Mavin Digital, Inc. with partners in Europe in October 2007. As an Interactive Producer at top advertising agencies she successfully launched complex digital activation campaigns for global brands including Chevron, Schering-Plough, Inc., Us Concepts, Coty, Inc., Kaplan Inc., Novartis, AICPA, Hewlett Packard, Cantor Fitzgerald, Delivery.com and McNeil Pediatrics.

As CEO of Mavin Digital, Inc. Jessica is focused on creating lean, profitable and high-opportunity growth enterprise opportunities, including a nextgen advertising network. "The tools are there to build and there is a global market gap to fill."  Jessica is also the co-Founder of Girls in Tech, a social media network enterprise focused on creating a place for women in technology to achieve their entrepreneurial and career goals.

Mavin Digital, Inc. is a next generation advertising agency that creates and develops accessible yet effective digital activation campaign tools for any brand. Since its inception in October 2007 the firm has delivered for brands including Goldmund Media Room, Forbes.com, Moet Hennessy, Emmi (r) Caffe Latte, Coty Inc., Pull-In Underwear, Gemini Cosmetics, Media Labs and many others.

Our show is Friday at 10 a.m. To listen, visit www.blogtalkradio.com/new-media-mavens or call us with your questions at 347-838-8567.

We hope to see you there!

Alison Woo, Chief Media Maven

Happy Memorial Day!

Hi everyone!

In anticipation for Memorial Day, we're taking the week off from our radio show Friday, May 23.

Join us next Friday when our special guests will talk about the hot new online community, sponsored by Bank of America, that has business owners buzzing!

Have a great, safe holiday and we'll see you next Friday at www.blogtalkradio.com/New-Media-Mavens

All the best,
Alison Woo