New Media Mavens

Share Your Videos Across the Net

With all the social media tools available to share and broadcast your message one can easily get confused and overwhelmed.

Fortunately, applications are out there to help you manage your time. Taking a page from Ping.fm that allows you to make status updates to all of your social networking sites in one shot, TubeMogul.com does the same for video. So you could have an account on YouTube, Viddler, Vimeo, Blip.tv or more, you only upload once.

The benefits of using TubeMogul (from their site):

• Save Time - uploading videos to each site in your distribution is no longer necessary - upload to TubeMogul and let the Universal Upload tool do the rest. Then you can login to understand your viewership across online video sites in one place.
• Increased Reach - with your videos on more sites at no extra effort, your opportunity to gain viewers multiplies! Users of Universal Upload have witnessed up to 3x more views per video.
• Improved Understanding of Viewer Base - better understand your customer base to create more targeted and relevant content or products and services.
• Track Trends & Buzz - create groups of videos important to you or your industry and track spikes in viewership to identify trends and monitor the pulse of online video viewers.
• Assess Marketing Efforts - assess the effectiveness of your marketing efforts by analyzing spikes and trends in viewership across any range of time.
• Competitive Intelligence - see what's working for your counterparts and competition and compare and contrast viewership trends with your own.
• Share the Intelligence - send and share data and charts with colleagues or friends.

Which video sharing site is your favorite and why?

Regards,

Lena Claxton
New Media Marketing Maven
Co-author of How to Say It: Marketing with New Media

Protect What You Have

In these days of economic challenge, the focus has shifted from getting new things to keeping the things we want protected.

Many of the readers on this blog were kind enough to listen to me vent as I lamented my travail as I wrote about how my beloved BlackBerry met its watery end when it fell into a pool of water when I opened my car door. After trying to live it out for a month without it, I soon had to relent and after a $150 payment to Cingular, I was reunited with my essential tool.

My BlackBerry helps me manage almost every aspect of my new media presence. I use it to update my Twitter status, connect with friends on Facebook, live blog at conferences and upload photos to all these sites and more. So protecting my BlackBerry has become my biggest priority.

I recently found the most amazing product that no BlackBerry user should live without. It's an Otter Box! I love my cranberry red BlackBerry but I hated the nicks and dents it suffered. Sadly, the leather case that came with the BlackBerry was completely inefficent. Once I took it out, my PDA was at risk for water, dirt and dents.

I rarely get so attached to products but my new protective case is different. First it comes with a plastic film so my makeup doesn't smear on the keys. Then it has a Batman-esque cover. And then the tripple protection comes with a handy rubbery cover that prevents it from slipping it out of my hand. I also have the clip-on case which makes it super easy to find in my bag. No more searching endlessly on the bottom of my cavernous pocketbook.

For $49, the Otter Box was the best tech product I have used this year and it's an essential investment.

What's your favorite tech product of the year?

Alison Woo, Chief Media Maven