Anyone who thinks that one of the side effects of the digital age is information fatigue is absolutely correct. For those who want to know more, be sure to read the wonderful article in this week's The Globe and Mail on the topic. Journalist Peter Nicholson discusses how and why we are now information-rich and attention poor.
For business owners, this again underlies the fact that in the midst of this "information flow' it is more important now than ever before to stand out from the crowd. There is only ONE lasting way to do that: be yourself.
Yes, it's true. The business to business and online success lies in the refrain of the Sting song, "Englishman in New York."
Be yourself, no matter what they say.
Here's why: the only thing that truly makes you unique is you. We are each like snowflakes. Just as no two people are alike, no two businesses are exactly alike. It's you who makes the difference. Even if two businesses may sell the same product or service. No one will have the same people working there, the same motivation or the same way to do something. That's what makes business so wonderful!
How to Showcase Your Uniqueness Online
- Make sure your website copy reflects you and your business's unique spirit and personality
- Use your greeting in your monthly or weekly e-zine to reflect on something that happened this month in your business
- Record conversations with people you admire that your customers/clients want to hear about and share them as podcasts
- Have a blog and post interesting things about why you went into business
To take a master series on blogging, visit here.
Alison Woo, Chief Media Maven
