Are you enamored with social media? It's on every savvy business owner's list to amp up their marketing. Everyone's on Twitter and Facebook. The question most ask is "If I blog, I'm on Twitter, Facebook etc., why do I need to use e-mail marketing?"
Email-marketing has huge potential and is largely untapped as a powerful marketing tool.The big difference between e-mail marketing and social media is that e-mail marketing allows you to regularly show up in your prospects and customers e-mail inbox. And if you show up often enough with relevant content that your audience wants then you can build a loyal following. Having a ready-made audience is key to your success as an e-marketer.
Want to learn more on how using an e-zine (e-newsletter) can be an effective keep-in-touch strategy? Read the article here.
Tell us how you are using e-mail to market your business.
Regards,
Lena Claxton
