It's Memorial Day and the call to action is: Remember those who have died in our nation's service!
However, in marketing our businesses -- whether on our websites, newsletters, in print or in video we're so committed to what we're saying that we sometimes forget the call to action.
What is the call to action?
Here's a definition below from the Business Dictionary:
Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here." A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.
Allbusiness.com's marketing advisor, Jim Logan explains the call to action in this brief video:
Regards,
Lena Claxton
