How to Use E-Mail Marketing to Raise Awareness About Your Company
During our trip to San Francisco this week to talk to business owners at the city's fabulous Chamber of Commerce, we met Sarah Layton Wallace, vice president and principal of Circlepoint -- a strategic communications firm in San Francisco, Oakland and Washington DC. Wallace was an early adopter of e-mail marketing and she shares her secrets to success on our show.
How do you use e-mail marketing to drive your business?
Alison Woo, Chief Media Maven
