A little over an hour ago, Wall Street's stock market opened and numbers started to fall. Who knows how this day will end but the most important thing is to remain calm. If you are a business in the financial or insurance sector, this is the time to reach out to your customers and reassure them that you and your team are on the job and looking out for their best interests. If you are in a business owner in any market, the general instability of the stock market may make customers jittery. Find a way to address your customers' fears.
You can use your e-zine provider to create a postcard or a simple blank e-mail. Assign someone to post daily updates on your blog. Use Twitter to let your community that you are watching, waiting and acting proactively.
During times like this, when news is changing moment to moment, you can use the power of new media to keep your customers and clients informed, and not alarmed.
Alison Woo, Chief Media Maven
