A recent survey by Hornstein Associates cites that only 33% of top firms responded to their e-mail inquiries within 24 hours in 2007. This is in comparison to a 63% response rate in 2002. The surveyed firms are all big businesses.
Now that's one way that small businesses can level the playing field. Do not ignore customer e-mails. Customers are the lifeblood of any business - especially for small business.
To see who these big companies are, read the entire article on CBC News get it here.
Regards,
Lena Claxton The Marketing Maven
