New Media Mavens

It’s Not All About the Web

When we talk about New Media, we quite rightly think about the Internet and all its derivative components. I'm reminded of Lance Armstrong's bestselling book "It's Not About the Bike," that there are layers to it all. Likewise with New Media, it's not all about the Web.

Before you lay out a New Media strategy encompassing a kick-butt Web site, an interesting ezine, engrossing blog and stimulating podcasts we must start at the beginning.

Commitment: Some people get excited when starting a blog, ready to send out profound thoughts into the world, then run out of steam. It doesn't have to happen though, not when you make time on your schedule and commit.

Investment: Who said marketing on the Web is free? The word, FREE! is the buzzword on the Internet. Sure you can find lots of useful free stuff, but when it comes to your New Media marketing you want a professional -looking Web site, blog and great sounding podcasts, not to mention subscribing to an ezine provider like constantcontact or if your Web host provides one. We recommend WordPress.org as the best professional blogging platform -- and wonders, it's free! Typepad and others are used by many -- for a fee. But it's not just the investment of money that I'm talking about it's your time and energy too!

Consistent: I'm sure you've heard the wail, "But no one's reading my blog" from a fellow blogger, or maybe you're thinking that way too. Take heart, don't give up. Consistently market to your niche and be patient.

So, you see, even though your Web site, blog, ezine and podcasts are all dependent on the Web to succeed you must start at the beginning: Commitment, Investment and being Consistent. These qualities are the characteristics of a winning mindset that's not all about the Web.

Regards,

Lena Claxton
The Marketing Maven

Web Site for Entrepreneurs

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In a world stuffed with loads of information, whom can you trust? The venerable New York Times recently launched an area just for entrepreneurs. Filled with articles on tips and tools, the paper's new Small Business section is a great place to bookmark for news all business people need to know. Click here for more . . 

Regards,

Alison Woo
The New Media Maven

Top 3 Ways to Attract Spiders

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My experience with spiders is not fun. When I see one, I usually stop dead in my tracks, my lips moving wordlessly, forming the words, "I hate spiders!" For many people, these creepy . . . crawly creatures usually repel -- make us go EEK!

So why would we want to attract them?

Because these spiders crawl the Wide World Web and help to get your business known.

Web spiders are also called Web crawlers or Web robots. According to Wikipedia, the free online encylopedia, a Web spider is "a program or automated script which browses the World Wide Web in a methodical, automated manner. Many sites, in particular search engines, use spidering as a means of providing up-to-date data."

So here are the top three ways to feed those hungry spiders with the food they need to make your business soar:

1. Find ways to provide regular, fresh content on the Web (hint: write a blog).


2. Use relevant keywords on your site so visitors can find you faster


3. Create incoming links (hint: write articles with your Web site link in the byline and distribute via article banks )

Once you implement these three tactics, the spiders will come crawling -- from Google, Yahoo and everywhere. The EEK! you utter will be one of pleasant surprise when the profits roll in.

Regards,

Lena Claxton
Author . Instructor . Business Coach

Marketing & Media Mavens offer small business owners, entrepreneurs and independent professionals effective coaching, speaking, consulting and seminars to integrate and maximize your marketing efforts.

How to Make Your Web Site Sticky

A Web site that attracts visitors and those visitors stay for a while to interact is a sticky site. So how would a small business owner, independent professional, solopreneur attract Web visitors in droves? One way is by using contests to lure visitors in. You may not be as big as Friendly's Restaurant chain but the concept is the same. See how Friendly's Restaurant is doing this. Read the story here.

Do you have ideas on making your site sticky? Share them by clicking on the comment link below.

Want a free consultation? Click here.